FBN Holdings Plc Rebrands As First HoldCo Plc

FBN Holdings Plc has announced a change in its brand name to First HoldCo Plc (FirstHoldCo).

The company in a statement by its Secretary, Adewale Arogundade, said the change will be implemented across all its subsidiaries.

It said the rebranding marked a significant milestone in the company’s journey to redefine its identity, unify its subsidiaries, reinforce its heritage, and strengthen its position as a leader in the financial services industry.

First HoldCo stressed that the new name reflected its forward-looking vision.

Speaking on the milestone development, Group Managing Director, First Holdco Plc, Wale Oyedeji, said, “This transition to First Holdco Plc is a defining moment in our history as we chart a bold course for the future. The rebranding represents more than a name change; it is a renewal of our purpose, vision, and commitment to delivering world-class financial solutions to our stakeholders.

“It allows us to unify our identity across subsidiaries and geographies, creating a strong, cohesive brand that reflects our leadership position in Africa and sustains our global presence.

“For our stakeholders, this transformation signals a renewed focus on excellence and innovation. It ensures that we remain steadfast in delivering long-term value while strengthening the trust and confidence that has defined our relationships for over a century. As FirstHoldCo, we are better positioned to meet evolving market demands, support our partners, and deliver on our promises in an increasingly interconnected financial ecosystem.”

Oyedji maintained that FirstHoldCo’s unified brand structure will enhance operational synergies and improve the clarity of our offerings, allowing us to provide seamless solutions tailored to the needs of businesses and individuals across Nigeria.

“Internationally, it positions the Group as a formidable organisation, ensuring that we leverage opportunities in global markets to reinforce our role as a trusted partner in financial services.

“Ultimately, this rebranding represents our strategic foresight and determination to remain ahead of industry trends, driven by innovation and a customer-centric approach. We are not just building a brand, we are shaping a legacy, one that balances heritage with progress, tradition with transformation, and local impact with global reach,” he said.